Management advisory committee

The Management Advisory Committee (MAC) is chaired by the WineGB Deputy Chair and comprises of a number of working groups, each with its own leader. The leaders of all the groups meet as the MAC four times each year. The working groups are almost entirely comprised of volunteers and the group leaders, in particular, give a great deal of their time, energy and expertise, for which WineGB is very grateful.

The MAC groups do a huge amount of work to help to drive the industry forwards, and they provide very significant benefits to the membership. The number of groups and their remits are evolving as the industry’s needs change, but they typically cover the following main areas:

• Marketing
• Viticulture
• Research & Development
• Wine Tourism
• Sustainability
• Regulation
• Winemaking
• Export
• Education
• Diversity & Inclusion
• Membership Recruitment
• Revenue Generation

Anyone can become involved and it’s a great way to meet fellow members and to contribute to the ever-growing success of our industry.