Our annual campaign runs in June each year. Did you spot it? Throughout June, we had some incredible media coverage:
📝 Over 500 (533) media mentions of ‘English wine’ across June, up 18% on last year with equivalent reach of 3.67 billion
🗞️98% increase in press references to ‘English Wine Week’ compared to 2024
🌍 Coverage of English wine in 19 countries
📰 53 national press articles
New Competitions
For the trade – The trade competition centred on finding 10 English Wine Ambassadors from among the on- and off-trade and over 50 were nominated. That really is a sign of faith and support. The 10 successful candidates secured an invitation to this year’s WineGB Trade and Press Tasting on 8 September and a bottle of English sparkling in a presentation box.
For consumers – The public competition asked you to say how many vineyards there are in the UK (over 1,000!). The lucky winner from the over 1,000 entrants won the ultimate English wine weekend for two at the PIG Hotel in the South Downs complete with a wine pairing experience and a hamper of English wines to enjoy at home. The stay included a behind-the-scenes vineyard and winery tour at a nearby estate.
Create New Traditions – Drink English Wine
During English Wine Week we rolled out our first category wide campaign – Create New Traditions – Drink English Wine. We are delighted to see it embraced so quickly with over 500 mentions on Instagram during the week.