Heathrow, the UK’s busiest airport, is raising special awareness for its English wine range across its bars, to spotlight the quality, diversity, and momentum of our home‑grown industry.
A Landmark Launch for English Wine Week
English Wine Week (20–28 June) brings together vineyards, retailers, restaurants, and hospitality partners across the country to champion English wine. Heathrow’s involvement is especially significant: millions of international travellers pass through its terminals each week, making it a powerful stage for showcasing English wine to the world.
Why Heathrow Matters for English Wine
The partnership aligns perfectly with WineGB’s mission to Create New Traditions and encourage consumers to Drink English Wine. English wine is one of the UK’s fastest‑growing agricultural success stories, with over 1,158 vineyards and nearly 260 wineries now operating nationwide.
Heathrow’s global platform helps:
- Introduce English wine to international travellers
- Reinforce national pride in a thriving domestic industry
- Support producers by driving awareness and sales
- Encourage visitors to explore vineyards during their UK travels
- Create New Traditions with their airport rituals
A Week of Celebration Across the Country
While Heathrow elevates English wine on the global stage, celebrations continue nationwide. Retailers are offering discounts and curated selections, while restaurants, hotels, and vineyards host tastings, dinners, tours, and special events.
This year’s programme includes:
- Vineyard tours and tastings
- English wine dinners and masterclasses
- Regional wine festivals
WineGB’s Message: Drink English, Celebrate Local and Create New Traditions
WineGB CEO Nicola Bates highlights the importance of collective support: English Wine Week is about embracing our domestic wine industry and making the switch to English wine. The campaign encourages consumers to explore vineyards, pair English wines with everyday meals, and celebrate special occasions with local bottles.
Fraser Brown, Retail Director, Heathrow said: “English Wine Week is a fantastic opportunity to showcase the very best of British. Heathrow plays an important role in introducing English wine to our global passengers and we’re proud to support the sector through brand partnerships, campaigns and unique in-terminal experiences. The category’s growing momentum speaks for itself, with strong growth in sales and increasing awareness of the English wines available at Heathrow. As the UK’s gateway to the world, we’re committed to celebrating British excellence through our retail partners, helping more passengers to discover premium British food, drink and retail.”
Final Thoughts
Launching English Wine Week at London Heathrow is more than a promotional moment – it’s a statement. It signals the maturity, confidence and the ambition of the English wine sector. With record participation from retailers, hospitality partners and vineyards, this years’ celebration is set to be the most impactful yet.
If you’d like to explore more about English Wine Week or how to get involved, head to our events page