Supporting vineyard visits
Vineyards are the newest, most exciting, sector of hospitality and tourism. WineGB supports producers to bring in visitors.
There are 300 vineyards and wineries open for visitors. They are across the whole of the UK making a journey to enjoy local gastronomy easier than ever. Expect an enthusiastic introduction from winemakers and owners who want to share the story of their wines. The experiences are diverse and full of the unique character that characterizes an incredible range of people in UK wines.
Education
400+ people have trained with us to enhance their tourism offer during 2024 and 2025. Our training programmes were delivered through face-to-face sessions across our regions and at The Vineyard & Winery Show. It included:
- Placemaking within the vineyard to act as a draw to the local area. We hosted our Partner Frank Knight as part of our 2024 regional roadshow.
- To attract international visitors with partnered with VisitEngland. They created the day-long course ‘Taking England’s Wine Tourism to the World’, based on Wine Australia’s exceptional tourism training. It supports members to craft an effective strategy to position themselves on the world’s wine tourism stage.
“Thoroughly informative course delivered by Scott and Lisa. We took a lot away from the training, and learned the importance of releasing events early for the international visitors. We are updating our fliers and website with maps eg. proximity to London, what else is in the area etc”
VisitEngland course delegate March 2025
Learn more
Wine Tourism relief
Coming soon – WineGB will be launching the campaign to supercharge domestic wine tourism. Watch this space and get involved to help strengthen our lobbying power.
working together locally
Through the Tourism Working Group WineGB brings together regional wine tourism clusters, where producers collaborate to promote local wine tourism and attract visitors at every level.
Working with the soil and climate, a modern winemaking industry has grown from the landscape and rapidly built an international reputation. With its high latitude, warm and dry maritime climate, plus a range of soil types, Sussex has the right characteristics and long seasons for grapes to mature to full ripeness.
Widely awarded for their excellence, nine thriving wineries now welcome visitors for wine tours and experiences as part of the Sussex Modern group. There are opportunities to see how the wine is made and to enjoy both still and sparkling varieties.
Crafted by nature – Perfected by time.
Sussex Winelands celebrates the very best of Sussex wines and offers you exciting and memorable experiences to enjoy. Our first major initiative, the Rother Wine Triangle, marks the launch of a new series of wine trails across the region.
Located in the stunning countryside of Kent, the Wine Garden of England comprises eight of England’s top wine producers.
Discover first-hand the joy of great wine and the skill of pioneering winemakers, while escaping to the natural beauty and tranquility of the Garden of England.
Discover Hampshire’s vineyards scattered across the North and South Downs.
Within an easy distance from London by train or car, explore the region’s 10 different wine estates, stories and a multitude of award-winning wines. Most offer wine tours and tasting experiences.
Vineyards of the Surrey Hills is a cluster of beautiful vineyards who excel in producing outstanding wines from the rolling North Downs, an Area of Outstanding Natural Beauty. These award-winning vineyards invite you to visit and delight in the views, vineyards and wines.
Nurtured on the chalky limestone hills with the same geology as that of the Champagne region, the vineyards have a unique location in the heart of Surrey. They represent the very pinnacle of quality in the increasingly successful English wine industry, having won top international awards for both the wines and wine tourism. Each vineyard has its own unique offering, with a variety of tours and experiences.
Viticulture and winemaking here has a long and rich history. From Roman times to the present day, wine production has been an important and significant part of the region’s culture and heritage.
Yorkshire is a premium wine producing region, with around 16 commercial vineyards producing in excess of 100,000 bottles of wine each year from nine wineries.
Explore England’s Hidden Wine Country
Uncork your next adventure in one of England’s most surprising and scenic wine destinations: the East Midlands. From the sand and shingle beaches and rolling limestone hills of Lincolnshire to the lush green valleys and high moorland plateaus of Derbyshire, to the grandeur of Rockingham Castle in Northamptonshire, the East Midlands Wine Trail launches this May, linking some of the region’s most exciting vineyards in a way that allows wine lovers and tourists to explore at their own pace, choosing their own route and experiences.
This new trail brings together eight characterful vineyards across Derbyshire, Leicestershire, Lincolnshire, Nottinghamshire, and Northamptonshire – offering a taste of the region’s quiet wine revolution, over 50 years in the making.