Create New Traditions
Our campaign encourages you to Create New Traditions – Drink English & Welsh Wine.
In 2025, we launched our category-wide campaign message. It’s a message for the trade that consumers can understand; an inducement to explore.
We say ‘Create New Traditions – Drink English & Welsh Wines’. Our wine is inspired by tradition, but not bound by it. After 2,000 years of importing wine, we decided to make our own. And it turns out we’re rather good at it.
We encourage you to make the switch and drink English and Welsh wine. Visit a vineyard as part of a day out, celebrate a special occasion with a local wine, pair English wine with your Friday fish and chips. Create New Traditions with English wine.
Show your support. Tag us drinking your favourites #WineGB #DrinkEnglishWine #DrinkWelshWine #CreateNewTraditions
Every one of our marketing activities now points to this call. Watch us roll this out at our four big UK anchors and through our export programme:
WineGB Awards
Golden 50 Wine List
English Wine Week
National Trade Tasting
