WineGB has launched its first category wide campaign message to ‘Create New Traditions’ with the refresh of the annual English Wine Week. It encourages wine lovers to Create New Traditions and make the switch to drink English wine.

Running from 21 to 29 June, the week-long celebration is packed with special events and promotions designed to increase sales of English wine. A full calendar is available on the WineGB website as well as an online directory to find vineyards open near you.   

The ‘Create New Traditions’ tagline and new English Wine Week logo has been developed as part of a wider WineGB brand refresh by design and branding agency Barlow & Co.

The tagline has two main angles. With a long history of importing wine, it is time to end the self-deprecation and appreciate the quality of our domestic wine.  

After 2,000 years of importing wine, we decided to make our own. And it turns out we’re rather good at it.

The tagline also encourages participants to find a place for English wine, whether by visiting a vineyard as part of a day out, celebrating a special occasion with a local wine, or pairing English fizz and fish & chips.

Create new traditions. Make the switch. Drink English wine. 

This year, in conjunction with The PIG Hotels, we are running a competition to win the ultimate English wine weekend for two. There is no better way to experience and understand English wine than a trip to where it is made. The prize comprises a two-night stay at The PIG in the South Downs complete with a wine pairing experience and a hamper of English wines to enjoy at home. The stay will also include a behind-the-scenes vineyard or winery tour at a nearby estate so you can follow the journey from vine to bottle.  

To enter the competition, please click here or use the QR code below. 

With its zippy acidity, complexity and naturally lower alcohol, English wine is on-trend and on the rise. There are now over 1,000 vineyards, so it’s never been easier to support your local.   

Nicola Bates, CEO of WineGB, comments: “England has rightfully earned its reputation as a producer of world-class wines. This year’s English Wine Week is all about embracing our domestic wine industry and making the switch to drink English. There are so many ways to create new traditions with English wine – join us and take part!” 

Ends. 

For more information, please contact Phoebe French (phoebe@winegb.co.uk / 07591588328). 

Notes to editors:  

A selection of imagery to accompany this press release is available to download here. Images of The PIG in the South Downs and its vineyard should be credited to The PIG group.

WineGB x The PIG: Win the Ultimate English Wine Weekend 

Terms and Conditions 

The Prize and How to Enter: One winner will receive the Ultimate English Wine Weekend for two, in partnership with The PIG Hotels and WineGB. This VIP experience includes: 

  • Two nights’ accommodation for two at The PIG in the South Downs 
  • Dinner with a wine pairing on one night and a bottle of wine chosen by the sommelier on the second night 
  • Breakfast each morning 
  • A hamper of The PIG’s five English sparkling wines to take home 
  • A behind-the-scenes vineyard or winery tour at a nearby WineGB member estate (subject to location and availability) 

To enter, simply complete the online entry form here. No purchase necessary.  

Eligibility: This competition is open to UK residents aged 18 and over. Employees of WineGB, The Pig Hotels, and their associated companies, partners, or affiliates (and immediate family members) are not eligible to enter. 

Promotion Period: The competition runs from Sunday 1 June until 11:59pm on Sunday 29 June. Entries submitted after this time will not be valid. 

Winner Selection and Notification: The winner will be chosen at random from all eligible entries within 7 days of the closing date and contacted via email. If the winner does not respond within 7 days of notification, WineGB reserves the right to select another winner. 

Travel and Prize Redemption 

  • The winner and their guest must be available to travel within 12 months of notification. 
  • All bookings must be made in advance and are subject to availability at The PIG and partner wineries. 
  • Travel to and from the hotel is not included. 
  • Additional expenses (including but not limited to insurance, additional meals, and drinks) are the responsibility of the winner. 

General Terms 

  • The prize is non-transferable, non-exchangeable, and no cash alternative is available. 
  • WineGB reserves the right to substitute the prize for another of equal or greater value if circumstances require. 
  • WineGB reserves the right to cancel, amend or withdraw the promotion at any time. 
  • The winner must be able to provide proof of age on request. 

Use of Personal Data: Upon entering the competition, you will whether you would like to opt in and be added to WineGB and The PIG’s marketing databases. This database will be used to communicate occasional updates about events, offers and news. You can unsubscribe at any time. 

Your information will be processed in accordance with our respective privacy policies: 
WineGB: https://winegb.co.uk/english-wine-week/english-wine-week-competition-privacy-policy/ 
The PIG Hotels: https://www.thepighotel.com/privacy-policy/ 

Winner Disclosure: To meet legal requirements, WineGB may share the winner’s surname and county upon request. If you object to this, please contact us at office@winegb.co.uk. Even if you object, this information may still be shared with the Advertising Standards Authority if required. 

Marketing & Photography: By entering, you consent to WineGB and The PIG Hotels using your name and entry in promotional materials relating to this competition (including social media and websites), unless you notify us otherwise. 

Legal: This promotion is governed by English law. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales. 

The promoter is: WineGB, Office 52 Harborough Innovation Centre, Airfield Business Park, Leicester Road, Market Harborough, LE16 7WB 

Scan the code below to enter the competition: 

A list of events taking place during English Wine Week is available below: 

WineGB  

Wines of Great Britain (WineGB) is the national association for the English and Welsh wine industry. It represents, leads, and supports the sustainable growth of the Great British wine sector. With over 500 members, it works to cultivate success across the industry. Its work supports its three key areas of activity: to ensure strong production and a skilled workforce, to increase sales and safeguard quality, and to enhance the reputation of English and Welsh wine. 

The PIG group 

THE PIG group is a collection of lifestyle restaurants with rooms where the focus is on authenticity and informality of design, food and service. There are currently nine PIG hotels and one PIG pub; THE PIG, THE PIG-near Bath, THE PIG-on the beach; THE PIG-at Combe, THE PIG-in the wall, THE PIG-at Bridge Place, THE PIG-at Harlyn Bay, THE PIG-in the South Downs and THE PIG-in the Cotswolds. 

With an obsessive commitment to home grown and local produce, THE PIG celebrates the seasons and uses only the best, freshest and most authentic foods and ingredients. The Kitchen Garden is the heartbeat of THE PIG. Whatever they can’t grow in their kitchen garden, or rear themselves, they source locally, the basis of their 25-mile menus. Everything is driven by the kitchen gardener and chef, uncomplicated and simple kitchen garden food, true to the micro seasons with the emphasis squarely on fresh, clean flavours.   

THE PIG are dedicated to the million details, from plants to people, homegrown in every way. It’s a PIG thing.