Strategy
Understand our three-year strategy. We cultivate success to support our members to make and market wine, and tell their story.
Cultivating Success
Our three-year strategy runs 2025 – 2027. It was created following an extensive member-wide consultation and drives the activities of the WineGB team.
At the heart of our work, we help members to make and market wine.
3 Year Plan
Vision
Great Britain is a sustainable wine region of world renown, recognised and celebrated for the quality of its wines and visitor experiences.
Mission
To represent, lead, and support the sustainable growth of the Great British wine sector.
Addressing these key sector challenges:
Make
Production & People
Market
Sales & Quality
Tell
Reputation
We are acting to address the core sector challenges. As a trade association our unique ability is to use our collective voice so the sector can make wine and market wine. Through the delivery of a range of category wide activities we support our production and sales needs to enhance and protect our reputation with Government and the Media.