Fruit Focus Celebrates 40 Years with a New Home and an Enhanced Visitor Experience
Fruit Focus, the UK's leading event for the fruit-growing industry, is celebrating its 40th anniversary with a move to a prestigious new venue and an expanded programme designed to deliver even greater value for visitors.
Registration is now open for Fruit Focus 2026, taking place on 8 July at Bradbourne House, Kent.
Marking four decades of bringing the industry together, the event enters an exciting new era with a larger footprint, more exhibitors, additional seminar content and new opportunities for growers, agronomists, advisors, researchers and industry professionals to connect, learn and discover the latest innovations shaping the future of fruit production.
More than 1,500 visitors and 150 exhibitors are expected to attend, making Fruit Focus 2026 one of the most important dates in the horticultural calendar.
Visitors will have access to a significantly expanded educational programme, featuring expert-led discussions, practical advice and the latest research across key areas of the industry. Alongside the popular Fruit Forum, three new dedicated stages will provide focused content on agronomy, viticulture and post-harvest operations.
Attendees can also hear directly from Niab researchers through a series of technical presentations and specialist talks throughout the day. These sessions will showcase the latest developments in precision crop management, sustainable pest control, emerging technologies and innovative production systems, giving visitors practical insights they can take back to their businesses.
Hosted at the historic Bradbourne House on the East Malling Trust Estate, the event offers an ideal setting for networking, knowledge-sharing and discovering the products, services and technologies driving the future of UK fruit production.
Karyn Hood, CEO of the East Malling Trust, said: "As the fruit sector continues to lead innovation in food production, Fruit Focus 2026 will provide an essential meeting place for growers and industry professionals looking to invest in the future of British horticulture. We're delighted to welcome the industry to Bradbourne House for this landmark anniversary event."
Highlights of the 40th Anniversary Event
Live Demonstrations – See autonomous machinery and robotics in action, showcasing practical solutions to labour and productivity challenges.
Vines & Viticulture Stage – Explore the latest developments, innovations and best practice within the rapidly growing UK viticulture sector.
Agronomy Stage – Hear from leading experts on crop management, plant health, sustainability, pest control and production efficiencies.
Picking, Packing & Packaging Stage – Discover innovations and practical solutions across post-harvest handling, storage, packing systems and packaging technologies.
Technical Sessions – Access the latest fruit research and scientific developments through a comprehensive programme of presentations from researchers and industry specialists.
Anniversary Celebrations – Join colleagues from across the industry in celebrating 40 years of Fruit Focus and the UK fruit-growing community.
CPD Opportunities – Earn BASIS and NRoSO points through attendance and participation in dedicated Knowledge Trails.
Register now to secure your place at Fruit Focus 2026 and be part of the next chapter in the UK's fruit-growing industry.