WineGB confirms its Scandinavian Trade & Media Tasting Tour, a three‑city showcase across Stockholm, Oslo and Trondheim, designed to accelerate export growth for English wine producers and deliver meaningful commercial value for Nordic buyers and trade.
With demand for premium, cool‑climate wines rising across Scandinavia, the tour offers WineGB members a strategically timed platform to build export relationships, secure listings and strengthen long‑term visibility in one of Europe’s most quality‑driven markets.
This year’s Scandinavian tour will feature more than 20 English and Welsh producers, giving Nordic buyers and trade an unparalleled opportunity to taste widely across the category. Across Stockholm and Oslo, the tasting will be supported by a headline masterclass, designed to showcase the depth, diversity and cool‑climate precision of the wines, offering attendees a focused, expert‑led exploration of the producers, regions and winemaking approaches shaping the UK’s fast‑evolving industry. For buyers, importers and sommeliers, it’s the most comprehensive snapshot yet of what the category can offer.
📍Stockholm
Monday 5th October 2026
British Ambassador’s Residence
📍Oslo
Wednesday 7th October 2026
Vaaghals restaurant – 2-minute walk from the Vinmonopolet head office
📍Trondheim
Thursday 8th October 2026
Tollbua bistro
Why Nordic Buyers and Trade Should Attend
- Access to new premium listings – English wines offer fresh, distinctive additions for portfolios seeking cool‑climate precision, strong provenance and compelling stories.
- Category leadership insight – Attendees will gain a clear view of how the category has scaled: more hectarage, more investment, more stylistic diversity and rising international recognition.
- Sustainability alignment – Producers will showcase regenerative practices and transparent sustainability credentials, as part of the Sustainability Wines of Great Britain scheme.
- Direct producer access – Buyers can meet the winemakers behind the bottles, understand production philosophies and secure relationships that support long‑term listings.
The Scandinavian tour forms part of WineGB’s commitment to expanding international reach and supporting members in securing sustainable export growth. With Nordic markets showing strong interest in premium sparkling and still wines, the tour provides a high‑impact route to commercial expansion.
English wine producers are now exporting to 50 countries worldwide and export sales grew 9% in 2024, with volumes increasing by 35%.
For more information or to register to attend, visit https://winegb.co.uk/event/winegb-scandinavian-tasting-tour/
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About WineGB
WineGB is the trade association for UK wine. We cultivate success for our 500 grower and producer members, which represents circa 70% of UK hectarage. We represent the industry to the Government, media, and trade. We provide our members with timely, accurate resources, to help their businesses grow, from guidance and toolkits, to training and marketing access. At the heart of our work, we help members to make, market and tell the story of UK wine. For the latest industry stats see the WineGB Industry Report