WineGB is calling on independent retailers and establishments across the country to back Britain’s fast‑growing wine industry by stocking English and Welsh wines and to support this year’s English Wine Week campaign. With consumer interest in local, sustainable, and premium products at an all‑time high, the organisation says the opportunity for independents to boost footfall and differentiate their offer has never been stronger.
WineGB is providing participating retailers with campaign assets, point‑of‑sale materials, and promotional support to help them maximise visibility throughout the week. To register as a stockist or for assets visit here or join the conversation on social using the #DrinkEnglishWine
English Wine Week, running 20th- 28th June, is the national celebration of home‑grown wine, showcasing the quality, diversity, and innovation of producers from every corner of the country. WineGB is encouraging retailers to get involved through in‑store promotions, tastings, dedicated displays, and local storytelling that connects customers directly with the vineyards on their doorstep.
“Independent retailers are uniquely placed to champion local producers,” said Nicola Bates, WineGB CEO. “Consumers trust their recommendations, value their expertise, and look to them for discovery. English Wine Week is the perfect moment to spotlight the exceptional wines being made right here in the UK and to turn that excitement into increased footfall and sales, all year long.”
English Wine Week is a commercial advantage for independent retailers as it’s a category gaining national momentum, with new vineyards, rising production volumes, and increasing recognition for its quality and sustainability. Retailers who embrace the category fully, are well‑placed to build loyal followings and stand out in a competitive market.
This year’s activity aligns with WineGB’s Create New Traditions campaign, inspiring consumers to enjoy English wine more often and build new rituals around local wine. English Wine Week returns this year with a nationwide programme of events, tastings and vineyard experiences designed to showcase the quality, diversity and ambition of homegrown wine.
For information on events taking place in your area, visit the WineGB website https://winegb.co.uk/about/events/ or join the conversation on social using the #DrinkEnglishWine
-ENDS-
As appeared in Harpers and Retail Times
About English Wine Week
English Wine Week is WineGB’s annual national campaign designed to raise awareness of English and Welsh wines, promote vineyard tourism and support producers across the country. The week brings together vineyards, retailers, hospitality venues and consumers to celebrate the quality and diversity of homegrown wine.
About WineGB
WineGB is the trade association for UK wine. We cultivate success for our 500 grower and producer members, which represents circa 70% of UK hectarage. We represent the industry to the Government, media, and trade. We provide our members with timely, accurate resources, to help their businesses grow, from guidance and toolkits, to training and marketing access. At the heart of our work, we help members to make, market and tell the story of UK wine.