WineGB is pleased to share further details of its forthcoming 2025 National Trade & Press Tasting. This year’s event is moving to a central London location and will be taking place at 8 Northumberland Avenue on Monday 8th September.
In its new and improved format, the WineGB tasting will see the addition of focused seminars and a Riedel masterclass alongside its central themed focus tables.
The new seminars will support the themed tasting tables with Charlie Holland of Jackson Family Wines addressing Taste the Terroir and Melania Battison will examine the Rise of the Reds. There will also be a dedicated masterclass from Riedel who has partnered with Hundred Hills to showcase the perfect glass for our native sparkling wines.
The WineGB themed tasting tables have become central to the format of the National Trade and Press Tasting, and this year will support the masterclass themes. Taste the Terroir will feature both still and sparkling, white and rosé wines made from grapes grown on chalk, clay, sand, and other soil types to showcase the UK’s diverse terroir.
Rise of the Reds will allow visitors to sample the wide variety of still red wines now produced in England and Wales, from Pinot and beyond. In addition there will of course be the WineGB Awards Trophy winners, showcasing the cream of the crop from this year’s awards, which saw a record number of entrants with more still wines than sparkling.
WineGB will also announce the results of its search to find 10 new English Wine Ambassadors from the on- and off-trade, the winner of the WineGB photography competition and the recipient of the Vintners’ UK Wine Apprentice Scheme.
The aim of this Trade and Press Tasting is to focus on storytelling, education and what makes English and Welsh wine so unique. Exhibitor tables will be mapped and grouped geographically, encouraging a natural experiential journey through our home nation wine regions and all that they offer.
CEO of WineGB, Nicola Bates, comments; “With 84 confirmed exhibitors, this is looking to be our best National Trade and Press Tasting yet. With the additional educational offering, this will illustrate our strength as a sector; it should be a really exciting place to be. There are some great opportunities out there, by working together we can really take hold of these.”
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WineGB Trade & Press Tasting
Date: Monday 8th September 2025
Time: 11:00am – 5:30pm
DOORS OPEN TO PRESS AT 10AM
Location: 8 Northumberland Avenue, WC2N 5BY
To register: WineGB Trade & Press Tasting
Notes to Editors
Wines of Great Britain (WineGB) is the national association for the English and Welsh wine industry. It represents, leads, and supports the sustainable growth of the Great British wine sector. With over 500 members, it works to cultivate success across the industry. Its work supports its three key areas of activity: to ensure strong production and a skilled workforce, to increase sales and safeguard quality, and to enhance the reputation of English and Welsh wine.
WineGB Trade Ambassadors
Launched during English Wine Week earlier this year, this trade competition centred on finding 10 English Wine Ambassadors from among the on- and off-trade. The 10 successful candidates will be announced at the trade and press tasting on September 8th, they will each receive a bottle of English sparkling in a presentation box and a chance to win a spot on a trade and press trip taking place in September.
WineGB Photography Competition
For this year’s WineGB Photography Competition 2025, entries were invited for 10 submission categories, to illustrate the journey from vine to bottle and capture the wide variety of work that happens in UK vineyards and wineries throughout the year. Each category winner will receive a showcase on social media featuring their winning photo, plus an interview with the person and producer behind the lens. They will also receive a social media pack so they can advertise their inclusion in the competition. The overall winner will also receive a social media showcase, plus a case of medal-winning wine from the WineGB Awards. The winning photo will be used on all WineGB branded note cards for the year.
The Vintners’ UK Wine Apprentice Award
This incredible opportunity enables an aspiring winemaker in a UK winery to learn more about winemaking. The winner will have the opportunity to undertake the Principles of Wine Growing and the Principles of Winemaking courses at Plumpton College in Sussex over a two-year period. They will also be given the opportunity to study for a WSET qualification at an appropriate level. The award, funded by The Vintners’ Company, has a total value of £3,000 and the education available to the winner can be flexible and tailored to the needs of the individual.