WineGB’s Coronation Pledges
Wine Box Company Ltd
WineGB Gold Patron
Suppliers of packaging and display items for the food & drink industry

Founded in 1989 by two university friends, WBC all started thanks to a grant from the Prince’s Trust fund. We are now the UK’s leading wholesale supplier of packaging, display and fabric bags for the food and drink sector with over 30 years of experience creating and supplying innovative products with one key principle; to ensure the customer experience is at the forefront of everything we do.
Our WBC mission is to provide products, services and knowledge that add value. We do this by listening to our customers at every turn. Since our founding, the company’s growth has been guided by customer demand and has become a market leader based on exactly what our customers asked for.
As a packaging supplier, we know we have a bigger responsibility than most to ensure we minimise our impact on the environment. For us, sustainability means taking care of the environment but also our people, suppliers and customers. We are committing to a project like this to hold us accountable to the huge and many environmental plans we have at WBC for this year and the years ahead.
Our overall objective for the pledge is to accelerate our journey to become carbon neutral by 2030 and to reduce single-use plastic from all of our packaging by continuing to innovate in developing more sustainable products.
WBC’s Pledge
Our pledge for 2023 is to reduce excess plastic in our supply chain by 50%.
We understand that we exist in a circular system, where our manufacturers, suppliers, staff and customers all have a role in WBC’s environmental impact. We will undertake this by creating action at every level of the supply chain.
By reducing plastic:
– Requiring our suppliers to dispense products in non-plastic recyclable material.
– Offering eco alternatives. The vast majority of our products have at least 70% recycled material and are 100% recyclable.
– Creating plastic alternatives. We are constantly looking to produce new products that use alternative materials to bubble wrap and plastic.
By sourcing locally:
– 61% of what we sell is sourced from within the UK or Europe already, and we are looking to increase that statistic wherever possible.
– Encouraging conscious shopping by equipping our customers with good product knowledge and an understanding of materials.
Our WBC wider mission is to be carbon neutral by 2030. We commit to doing this through the Forestry Project we initiated more than a decade ago. We decided instead of ‘writing a cheque’ to an offset agency, we would plant a tree for every order over £150. Within 4 years we had planted over 33,000 Maritime pine trees, which were set to absorb around 235 tonnes of CO2 each year.
As a company we are also aware of our individual footprint, so provide electric vehicles wherever possible and encourage cycling and walking to work. We are proud to say our warehouse is equipped with solar panels and we are committed to maximising the effectiveness of these in the years ahead.