Credibility, Benchmarking, and Building Sales: Three reasons to enter this year’s WineGB Awards

The annual WineGB Awards is the country’s most prestigious specialist competition, dedicated solely to English and Welsh wines.
For wine producers, entering wines into the competition is a low-cost, high-value way to gain credibility amongst trade and consumer buyers, benchmark wines against their peers, and, most importantly, build sales.
Gain Credibility

WineGB’s panel of judges is drawn from a cross section of English wine specialists, including high-profile Masters of Wine, wine writers, trade buyers and consumer champions.
This ensures that winning a WineGB medal gives the strongest possible evidence of a producer’s wine-making credibility, with their wines independently judged by experts as amongst the best in their class.
Benchmark Wines

Entering the competition allows producers to benchmark their wines against the best in the country.
All wines that win medals receive feedback in the form of tasting notes from WineGB’s expert judges, which can be used in any promotional activity. Even if a wine does not win, entering gives valuable insights into peer competitors, helping producers to understand the direction of the industry and refine their future approach.
Build Sales

Most importantly, research shows that products with expert validation receive a boost in sales, and that consumers are willing to spend more on products that have won a prestigious award.
We operate in a crowded, competitive marketplace, in which many buyers have limited understanding of our emerging category. A WineGB medal can open doors to new trade distribution channels and offers time-poor consumers a shortcut to choice.
With early-bird entry holding prices at 2024 levels until 31 March, don’t delay.